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Discover the Workshops of START summit!


Make your experience unforgettable and dive into the vibrant events happening during and around START Summit 2024! 

 

Fundraising during challenging times

Insights from a professional fundraiser

In this session, the participants will gain an overview of the diverse forms of financing in the life cycle of a company. In addition, participants will gain further insights into the fundraising process itself: its relevance, how to prepare for it, what to pay attention to, which success factors play a relevant role, what to avoid and which documents are relevant to the process. Special consideration will be paid to the expectations of investors.

 

 

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Pub-Crawl

The Pub-Crawl is your opportunity to meet people in a relaxed environment. Out of the office and away from formal meetings you connect with people on an equal footing and explore together the best bars in St. Gallen. Raise a toast and see what adventures or ideas the night will bring.

Startup Strategy in the Generative AI Landscape

How to go from Seed to Series A

The workshop is targeted at founders of Pre-seed and Seed start-ups. We will talk about the transition from Seed to Series A and share some best practices from an investor's perspective.

 

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Captable Magic with Cherry Ventures

Demystifying the structure and logic of captables

Captables can seem intimidating, but they are pretty simple to build and manage. To demystify how cap tables are structured and evolve, we’re sharing our very own cap table template and we’ll take you through what to expect in your company’s journey over subsequent funding rounds, various ESOP pools, secondaries, and more focusing on the economic terms.

 

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Zurich's Zebra-Factory

Why our Zebras outperform Unicorns in Corporate x Startup Partnerships
Zebras Fix What Unicorns Break
Magical thinking drives the startup economy — but we need a strong dose of reality
 
This is what ZEBRA startups bring to the table. We will unveil the secret sauce on what it REALLY takes to become a Zebra startup by embracing a new business model and balance profit and purpose, champion democracy, and put a premium on sharing power and resources.
 
- Audience: Founders, Investors, Corporates, Startups, NGO's

 

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Mastering Your Sales Process with AI

Learn how AI can power your sales productivity to drive long-term growth
Building an awesome product is great, but now you need customers to actually buy it!
 
In this session, HubSpot for Startups will discuss how startup teams can build a sustainable sales process that's robust enough to power their startup's long-term growth. We will explore how startups can maximize efficiency throughout their sales process by leveraging the power of AI.
 
This workshop is great for startup teams looking to setup and optimize their sales processes and learn how to best leverage AI tools to boost sales productivity.
 
 
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How to screen pitch decks like a VC

This Workshop will transform your life and make your wildest dreams come true
Always wanted to know what VCs do with a pitch deck? In our interactive workshop, we share our behind-the-scenes insights. How do we dissect a pitch deck? What do we look out for? What gets us excited and what doesn't? We use real-life examples to shed light on all of this! Take the opportunity and become a VC yourself for an hour! Participants are encouraged to bring their own device (laptop, tablet and/or smartphone).
 
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Branding lessons for startups & investors

What are the key drivers in brand growth?
In this presentation, Tomas will show you fundamentals they distilled from 250+ brand launches in 11 years of GoBigname expertise. Learn the principles, key lessons and see examples of successful startups and scale-ups that can grow not only in their markets but are attractive globally.
 
The following points will be covered:
  • What are the most expensive mistakes companies make in marketing?
  • What are the key drivers in brand growth?
  • How to choose your brand codes?
  • Which part of branding has the biggest impact on the market share?
  •  Which part of branding increases the possibility of new customers gain?
 
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Neu

Join us for the Press Reception on the evening prior to START Summit at the top floor of the Town Hall. Our guest list includes professors from HSG, renowned speakers, exciting Startups and founders, along with key journalists from the tech and Startup scene. Enjoy a buffet and a stage program with brief presentations on media in the Startup world. An evening of networking, insights, and great company awaits you. 

 

Apply now

Neu

Join us for the Press Reception on the evening prior to START Summit at the top floor of the Town Hall. Our guest list includes professors from HSG, renowned speakers, exciting Startups and founders, along with key journalists from the tech and Startup scene. Enjoy a buffet and a stage program with brief presentations on media in the Startup world. An evening of networking, insights, and great company awaits you. 

 

Apply now

Neu

Join us for the Press Reception on the evening prior to START Summit at the top floor of the Town Hall. Our guest list includes professors from HSG, renowned speakers, exciting Startups and founders, along with key journalists from the tech and Startup scene. Enjoy a buffet and a stage program with brief presentations on media in the Startup world. An evening of networking, insights, and great company awaits you. 

 

Apply now

Forum

START Forum is our exclusive event in the hallways of the Square in St. Gallen, hosted together with b2venture on March 21st. The dynamic atmosphere of the Forum allows networking at its finest. We are excited to welcome the inspirational speakers from START Summit and many Partners to create an exciting event.